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Focus on global thinking

Managing a Global Business involves strategic complexity in all areas: operational complexity and process improvements, varied geographical markets with different market drivers, and foreign  exchange fluctuation and hedging. Team work is crucial.

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Offers strategy immersion

Each “company” has opportunities to expand into new product lines, enter new global markets, develop quality initiatives, implement process improvements, develop strategic alliances, and more! The teams represent a rapidly changing industry that is being destabilized by the competitors themselves.

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Challenging team based competition

Compared to other workshops, this is a very challenging team competition where the companies operate in a complex and unstable environment. The winner of the simulation is the company which operates most effectively as a team in the development of a clear strategy and flexible execution of that strategy.

Learning Objectives

Managing a Global Business emphasizes the need to function well as a team through decision-making in each of the major roles in an operating company: production, R&D, sales, marketing, management, and finance.

It models a rapidly evolving industry and the cyclical nature of market demand, requiring participants to revise plans in response to changes in the marketplace or industry and set up a long-term position – including expanding into new products, new regional markets, and niche markets.

Leaders in this simulation prepare and maintain financial statements; prepare long-term strategic plans and short-term budgets and cash flow forecasts; and use ratios and income statement analysis for benchmarking.

Course Outline

Facilitator-led simulation
4 hours

Team competition
16 hours

Ratio Analysis
2 hours

Analysis of your company’s financial position
1-2 hours

Facilitator-led simulation

This group experience provides the rules for the simulation, a general introduction to the process of business (financial statements, business terminology, fundamental business dynamics), and sets the framework of 1) needing to manage separately for cash and profit and 2) planning within the context of diverse strategic opportunities. A global industry is created, with geographically differentiated customer demands.

Team competition simulation

This portion consists of six business cycles in which teams have full decision-making power and are accountable for the results.

In each cycle, team-based companies develop and implement a global business strategy which incorporates real-world processes: strategic review of the industry, cost-benefit analysis, new market development, and more. Each cycle includes:

  • Market Analysis (with global variations in market drivers)
  • Doing business in a competitive global market, repositioning by product, price, reputation and geography
  • Ongoing strategic or SWOT analysis, updating the strategic plan in response to changes in the industry and in the marketplace
  • Finding a competitive edge through quality, niche markets, cost control, etc.
  • Sourcing and analyzing different kinds of information, communicating within the team, building a coherent plan of activity, implementing the activity in a time-sensitive environment, monitoring and responding to ongoing changes in the industry.
  • Performance measurement and analysis
  • Posting, comparing, and defending financial results

Other activities include foreign exchange, forming strategic alliances, discussion of net present value (NPV) and discounted cash flow (DCF). Optional discussions include Product Life Cycle and International Product Life Cycle, International Variations in Accounting Formats, Cultural Issues in Global Marketing, and other topics by request.

Ratio analysis

This module involves discussion of common business metrics with the Income/Outcome Triangle for Ratio Analysis

Analysis of your company’s actual financial position

Using the The Company Board®, a 3D visual representation of your current corporate financial position. This hour transitions the learning from the classroom to the real world. The tie-back and discussion relate the simulation experience to your company’s concerns, measures, and goals. We can include additional visualization exercises and discussion of real world competitors.