Partner since 

  • 2011

Regions covered

  • Saudi Arabia
  • Bahrain
  • United Arab Emirates

Languages spoken

  • Arabic
  • English

Focus areas

  • Corporate programmes
  • Public programmes for individuals (open-enrollment)

Translate / ترجمة – Arabic / اللغة العربية

Business Simulations in the Gulf Region

Our business acumen workshops use experiential learning to teach business finance and improve decision-making; they utilize hands-on business simulations where people run a company, measure results, and learn from their mistakes. They also use the unique visual finance methodology developed by Andromeda Simulations Ltd., a US business with 20 years experience providing finance training workshops to Fortune 500 companies and top tier business schools.  Both methodologies help learners build a big picture understanding of how business works and what makes a company healthy and successful.

Andromeda Simulations Arabia was founded Hijrah year 1433 (corresponding to 2012).  It is headquartered in Eastern Province, KSA and has provided business education workshops in Riyadh, Jeddah, Abha, Dammam and AlKhobar.

Saudi Electricity Company is using 2- and 3-day workshops to develop business acumen of executives, managers, engineers, and hi-potentials.  The business simulation game is interwoven with formal teaching and exercises in planning and analysis.

In UAE, the Khalifa Fund is using 1/2 and 1-day workshops to help entrepreneurs develop their business skills in Abu Dhabi.

Contact Robin Helweg Larsen (email) to find our more about our business acumen workshops for corporate training programmes.

Public Programmes in KSA and Bahrain

Andromeda has also begun to offer  shorter, public workshops for individuals interested in improving their financial management skills.  These programmes are fun, fast, and very effective.  They develop the same big picture understanding of business in a rapid learning, high energy programme.  Workshops are currently offered in AlKhobar, KSA and Manama, Bahrain.

Learn More About Our Public Programmes

Additional Information About All Programmes

Programmes available in Arabic, and English with Arabic support.

Continuing Education credits (CEUs) can be granted with a certificate from North Carolina State University for attending our Income/Outcome workshops.  Three weeks advance notice is required.

Client Comments

“I just want to say, it was an amazing experience, the event was very well organized, the people in charge we’re very cooperative and ready to help and answer any concerns of the participants, the course itself was very informative, delivered in such a fun way that I’m still thinking of the game. I actually want it to turn into a board game to play it with friends…”

About the Key Contacts


Robin Helweg-Larsen – CEO Andromeda Training (USA), President Andromeda Simulations Arabia (KSA)

In 1993, Robin co-founded Andromeda Simulations Ltd. and helped develop  the Income/Outcome business simulation game and its innovative Visual Finance methodology.

Robin has helped thousands of people develop their business acumen at leading companies including Michelin, GE, HP and Saudi Electricity. He has also trained others to lead effective business workshops including recently training facilitators for the Khalifa Fund in UAE.

Email Robin

Focus on fundamentals

Working in teams, participants run a business in a competitive environment — setting prices, producing financial statements, monitoring  cash flow, making operational improvements, and planning for growth and profit. It enhances everyone’s ability to communicate, implement and exercise initiative.

Thorough learning while having fun

This simulation develops business acumen through stealth learning. Some very thorough business finance learning occurs and participants gain a big picture understanding of business, familiarity with financial statements, importance of cash flow, and more… all while having fun!

Owning the results

Participants make all the decisions about production, marketing, sales, and finance… and own all the results. And they bond with team mates as they collaborate in a challenging game environment. Everyone receives materials that reinforce the learning in the business simulation.

Learning Objectives

In the Entrepreneurial Challenge® business simulation, the goal is for each participant – whether he or she is a front line worker, a manager, or an executive – to grasp essential financial concepts and tools such as:

  • The difference between cash and profit
  • Fixed versus variable costs
  • The impact of inventory build-up
  • The need to control working capital
  • Income statements and balance sheets
  • Standard measures (operating income, net income, ROA)
  • Your company’s specific financial measures
  • Investing, generating profits, and posting losses
  • Maintaining financial statements
  • Deciding strategic direction in the marketplace
  • Implementing change and measuring results
  • Monitoring cashflow, receivables, and inventories
  • Using operating income to compare results to competitors
  • Know how they impact the financial reports
  • Make better choices in everyday activities leading to reductions in costs, inventories, and working capital
  • Help build shareholder value day-to-day
  • Build beneficial relationships with customers and suppliers
  • Recognize the value of a customer
  • Better serve internal and external customers
  • Understand how actions impact other areas of the company

Course Outline

Overview and introduction
1 hour

Team competition
2.5 hours

Analysis of your company’s financial position
30 minutes

Overview and introduction by facilitator

Includes financial statements (how to read an income statement and balance sheet), finance terminology, discussion of cost structures, difference between cash and profit, and more.

Team competition

Team competition simulations consist of three business cycles in which teams have full decision-making power and are accountable for the business results.

In each cycle, the team-based companies develop and implement a business strategy which incorporates real-world dynamics: production capacity, customers, prices, and financing.

Each cycle includes competitor and market analysis; setting prices in a competitive market; monitoring cash flow; preparing an income statement and balance sheet; and posting, comparing, and discussing results.

Teams have opportunities to improve their companies with real world business solutions: expansion, quality initiatives, niche marketing, and more. Finance learning is wholly integrated within the simulation.

Focus on your company’s actual financial position

We turn to The Company Board®, a 3D visual representation of your corporate financial position or industry analysis. This module connects the learning from the classroom to the real world. The tie-back and discussion relate the simulation experience to your company’s concerns, measures, and goals.