How a ‘top-shelf’ business simulation creates ‘top-shelf’ business acumen at Beam, Inc.
In 2013, over 500 Beam personnel—most of them non-finance employees—participated in our 2-day Commercial Acumen workshop. Here’s what they took away:
“We were able to generate an additional $700,000 (profit) for 2014 which will be ongoing.”
“The course gave me a better understanding of how management, customers and shareholders view the business. It helped me to realize how my decisions impact the total company.”
“I have applied the ROI model in my everyday settings within my accounts, and in discussions with my team. Making sure we are investing behind the right brands. This happens at least once a week.”
