a tale of
‍ AHA! LEArning

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Income|Outcome gives R&D teams a real-world experience of business thinking.

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At the very first Income|Outcome public workshop, a participant from a pharmaceutical company — the Head of Learning & Development — raised a request midway through the session. She loved the program, but wanted more emphasis on R&D. It’s critical in the pharma industry, and her R&D teams need to understand how the business actually works.

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We immediately modified the simulation to include some R&D investment dynamics, without disrupting the flow of the game. The result was that her team spent so heavily on R&D that they couldn’t afford to implement any improvements.

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Her team was frustrated, but she was thrilled.

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Participant reaction: “This is so real-world. Our R&D groups need to see what happens when they focus only on innovation without considering the financial impact.”
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What Happened Here?

R&D teams gained business insight: They experienced how cash flow and operational constraints impact their ability to execute innovations — and why financial literacy matters to R&D success.

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