When Beam Suntory began rolling out a tailored Finance & Strategy workshop, their goal was to boost commercial acumen across the organization. It worked.

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One salesperson, inspired by the Income|Outcome workshop, took a fresh look at product profitability. By focusing on selling a stronger mix of high-margin items, they achieved a profit increase of $9,000 — in just one month. That's more than $100K profit over the course of the first year!

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Their success reinforced the value of understanding the financial impact of sales decisions and showed how small shifts in strategy can drive real-world business impact.

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What Happened Here?

Insight: The salesperson applied financial acumen to analyze product profitability.

Action: They prioritized high-margin products, shifting their sales approach.‍

Result:

• $9,000 profit increase in one month.
• Demonstrated how strategic product focus delivers bottom-line results.

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→ Increased Profits is a Better Business Result!

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The Program

This was a 2-day Finance & Strategy program, tailored to include some dynamics specific to the beverage industry. Over a 2-year period, the program was rolled out to over 500 people in the Americas and Europe. We partnered with Percept Research to conduct pre- and post-workshop surveys measuring the impact. Six weeks after the workshop, participants reported significant improvements in their business acumen, with noticeable gains in decision-making, alignment with company goals, and understanding of financial health.

Today Beam Suntory continues to build commercial acumen using the Income|Outcome business simulation.

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Download the Beam Case Study