At Michelin North America, one employee had been raising concerns for years about a waste stream in his plant. His idea? The waste could be managed differently and sold for profit.‍

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The problem was no one understood his point — until he attended an Income|Outcome workshop.

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With his new financial language skills, he was able to present a clear business case to leadership. The result? Within a week, the waste stream transformed from a cost into a revenue source.

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This was just one of many examples of how Michelin employees turned workshop insights into real business impact.

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What Happened Here?

Insight: The employee identified an overlooked opportunity to turn waste into revenue.

Action: They applied financial language to make a clear business case.

Result:

• Waste stream transformed into a new income source.
• Immediate impact within a week of the workshop.

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→ Turning Cost into Revenue is a Better Business Result!

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The Program

Even a ½-day workshop for frontline workers can lead to significant financial benefits. They do not need high-level strategic planning or sophisticated ratios in order to see opportunities for increased operational efficiency.

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Better Business Decisions at Michelin

In 1996, Michelin North America began using Income|Outcome across the organization to build financial acumen and improve strategic decision-making among its employees. The program was integrated into various business units, helping teams align financial goals with operational strategies and identify opportunities for cost savings and revenue growth.

Almost 30 years later Michelin North America continues to run the simulation, and continues to generate ongoing tales of 'business bravado'.

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