a tale of
Business bravado

Better Business Acumen
→ Better Business Results

A $4 Million Idea

Powered by Income|Outcome

After an Income|Outcome workshop, a Purdue EMBA student had a game-changing insight for his pharmaceutical company.

The manufacturing team frequently used an expensive, oversized test tube. The student realized that with minimal retooling, they could switch to a smaller, cheaper alternative.

He quickly ran the numbers and identified potential savings? $4 million annually.

But insight alone isn’t enough. Drawing from the financial skills he gained in the simulation, the student crafted a solid business case with clear financial calculations. He took it to the finance team, who greenlit the plan immediately — and the company saw the anticipated savings.

What Happened?

Insight: Recognizing cost-saving opportunities

Action: Using financial acumen to make a compelling business case

Result: $4 million in annual savings

→ Using ‘finance’ to make the business case is a Better Business Result

→ Cost savings of USD 4 Million is a Better Business Result

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