Sales Training

for selling at the C-level

To sell at the C-level (CEO, CFO, CIO, etc.) salespeople need to speak at the C-level. Our business simulation workshops teach:

  • Business Literacy so they can talk the talk.
  • Business Visualization so they can recognize strengths, weaknesses, threats and opportunities within a company or industry.
  • Business Acumen so they can develop insights based on business analysis.

Speaking at the C-Level gets you invited to the table. And salespeople that can develop and share valuable insights get invited back to the table.

Income/Outcome helped me understand the position of our controller and the push pull of cash flow.

– Sales Manager, Schneider Electric (USA)

During the CFO discussion I had an “aha moment” when thinking about how we can approach CFOs in our customers

– Business Operations, Ciena (Japan)

I now understand where C-level executives are getting the information that is driving their decisions.

– Commercial Account Manager, HPI USA

fun with financeFUN, FAST & EFFECTIVE

Income/Outcome workshops combine traditional classroom instruction with a hands-on business simulation game. While teams compete to build the most successful company the facilitator ensures that salespeople come away knowing what they need to know about finance, strategy and decision-making.

2013-08-27 11.31.08 Mexico-resized-219WE MAKE FINANCE ENGAGING

Financial planning and analysis concepts are introduced in the context of the game. Because they want to win, teams immediately begin using these tools to engage with the numbers and improve results. While playing the game they Learn most of the concepts you learn in any business school including cash flow management, budgeting, and key ratios.


  • Choose Your Industry – Manufacturing, Sales, Service, Utilities, and dozens of other models are available.
  • Integrate Your Sales Tools – Your systems and analytics become a part of the game to teach the context necessary to understand and use the information they provide.
  • Duration – Workshops run from four hours to two days, or anything in between.
  • Identify Your Key Clients – We help your sales team put their new found skills to work analyzing sales opportunities.


Others promise real world connections but don’t deliver. In our workshops, salespeople use our Visual Finance app to analyze the finances of your real-world prospects and clients. They develop and deliver pitches and gain insights and approaches that your salespeople can use the very next day to close a deal.